Xfinity WiFi Motion: Enhanced Experience
Transitioning into Q2 2024, we prioritized refining the onboarding experience for the end-to-end journey. Feedback from our employee trials prompted a thorough reevaluation and redesign of the onboarding flow, content, and visuals.
Over a meticulous three-month period, our team diligently addressed these concerns. We incorporated additional educational elements, streamlined the onboarding flow for simplicity and clarity, and ensured compliance with internal legal requirements. The result was a streamlined, educational onboarding experience that guides users through our pioneering technology with confidence.
User pain points
Device compatibility
Customization options
Privacy implications
Confusion about product functionality
Discovery Phase
During the discovery phase, I thoroughly assessed new screens, updates needed, and potential removals within our workflow. I prioritized key considerations and proposed solutions, including educational interventions and phased task breakdowns. Subsequently, we segmented the refinement of our onboarding flow into two phases: MVP, concentrating on core screens and branding elements, and Post-MVP, targeting screens essential for partner rollout.
MVP Phase
During this phase, I prioritized refining key screens, considering branding elements, and integrating educational moments to enhance user understanding of WiFi motion technology and its customer benefits.
Post-MVP Phase
In this phase, I identified and prepared screens for syndication to our partner brands. Our close collaboration with these brands ensures that our product launches align seamlessly with their branding requirements and standards.
End-to-end flow
Zoomed in section illustrating educational content and device selection screens
Building upon the existing onboarding process, I implemented a three-entry point approach to enhance clarity and comprehensiveness for users adopting our WiFi motion feature. This expanded onboarding journey included detailed legal content, educational tips, and a guided learning journey at the conclusion. By integrating these elements, we successfully crafted a cohesive and informative onboarding experience that ensures users are fully prepared to utilize WiFi motion effectively.
Impact
In July 2024, we proudly introduced our latest free-to-use security feature to our users: WiFi Motion. This innovative technology marks a significant advancement in home security, leveraging existing WiFi-connected devices to detect both human and pet movements within the home environment.
WiFi Motion empowers users with real-time insights, offering peace of mind by distinguishing between various types of movements and activities. Our commitment to user-centric design, informed by extensive research and feedback, ensures a seamless integration and intuitive user experience.