SENIOR PRODUCT DESIGNER
Stephanie Price
I design structural logic for complex digital ecosystems, turning fragmented experiences into scalable products that grow revenue and engagement.
Enterprise Platforms・Multi-product Ecosystems・Growth + Monetization
DESIGN PHILOSOPHY
How I lead through design
Design leadership isn’t about pixel-perfect deliverables; it’s about shaping strategy, building alignment across orgs, and creating conditions for great product outcomes.
01
Systems over screens
I don’t just design features, I architect how products interconnect, ensuring every surface serves the broader ecosystem strategy.
02
Strategy through making
I don’t just design features, I architect how products interconnect, ensuring every surface serves the broader ecosystem strategy.
03
Research as a tool
I initiate and lead research efforts that reframe problems, shift roadmaps, and give teams the confidence to prioritize what matters most.
04
Influence without authority
I operate at the intersection of design, product, and engineering; shaping outcomes through alignment, clarity, and cross-functional trust.
GROWTH, ACTIVATION, & STRATEGY
Driving impact across the ecosystem
LEAD RESEARCHER & UX DESIGNER
XM IMEI Research
Initiated the first Xfinity Mobile user testing in 2+ years. Research-backed recommendations shifted roadmap priorities.
UX LEAD
XM WiFi PowerBoost
24.8M daily boosted sessions post-launch. Defined MVP across multiple touchpoints tied to the broader WiFi strategy.
UX LEAD
Xfinity Mobile Trial
20% conversion rate within 15 days. Created reusable patterns for future offer-driven flows.
UX SME & LIASION
App Strategy & Alignment
Only non-exec in cross-app strategy meetings. Shaped executive discussions around unified app vision.
SELECTED WORK
Platform projects at scale
PRIVACY STRATEGY
Xfinity WiFi Motion
Turning a 78% drop-off security trial into a trusted platform
Role: Lead UX Designer
Project: WiFi-based, camera-free home security offer
Launched: 2024
NOTIFICATION STRATEGY
Xfinity Security Modes
Redesigning notifications into a Home/Away protection model that drives premium upgrades
Role: Lead Product Designer
Project: Net-new security modes and notification strategy
Launched: 2023
PLATFORM STRATEGY
Xfinity Mobile Trade-in
Building an in-app trade-in engine that reduces churn & support calls
Role: Lead UX Designer & Strategist
Project: Net-new device trade-in dashboard & lifecycle logic
Launched: 2026
SYSTEMS STRATEGY
Loti Design System
Scaling a disaster relief platform from zero with a robust system
Role: Lead Product Designer & System Architect
Project: Net-new design system for an insurtech disaster relief platform
Launched: 2025