A woman with blonde hair smiling, with a stone wall in the background, alongside infographic circles displaying business statistics: 20% conversion and 32% sales growth, 24.8 million daily session increase, and 60% design debt reduction.

Stephanie Price | Senior Product Designer

Enterprise Platforms・Platform Design・Business Impact

Building structural logic for digital ecosystems. Currently leading high-stakes systems recovery and long-term UX strategy at Comcast

More about me
A digital design interface showcasing typography, color palettes, document templates, buttons, and UI elements for a project named 'Lexend' and 'Kincade Fire.'

Loti Design Kit

Empowering disaster relief through a scalable design system

Role
Lead product designer & design system architect

Project
Net new web application

Released
Coming soon!

Check it out
Smartphone screen displaying Wi-Fi settings, connected to XFINITY Pro Wi-Fi with options for troubleshooting and hotspots, with a white gaming controller and a white smart speaker on either side.

Xfinity Pro

Elevating the WiFi experience

Role
UX co-lead

Project
New WiFi package offering

Released
2025

Check it out
Screenshots of a mobile app interface showing live motion detection alerts with graphs indicating motion activity over time.

Xfinity WiFi Motion

Detect motion in your home using devices you already have

Role
UX lead

Project
New Smart Home feature

Released
2024

Check it out
Two smartphones displaying home security app interfaces, one in home mode and the other in away mode, against a plain gray background.

Xfinity Modes

Personalized protection settings for when you’re Home & Away

Role
UX lead

Project
New Smart Home feature

Released
2023

Check it out

Growth & Optimization Highlights

  • A smartphone displaying an app interface with a white background, purple icons, and text. The app is titled 'xfinity' and welcomes a user named Riley. There are various menu options at the bottom and a chat or feedback bubble showing 0% progress with participant feedback.

    XM IMEI Research

    LEAD RESEARCHER & UX DESIGNER

    Aligned the XM IMEI activation flow pattern with Commerce for consistency.
    Led the first XM user testing in 2+ years, finding users struggled to locate XM in‑app.
    Delivered recommendations that shifted roadmap focus toward discoverability and activation.

  • An illustration of a smartphone displaying a promotion for Xfinity Mobile WiFi PowerBoost, showing a rocket launching. Surrounding the phone are various informational overlays about faster WiFi, device connection, and speed upgrades.

    XM WiFi PowerBoost

    UX LEAD

    Defined the MVP experience across multiple in‑app touchpoints, aligned to WiFi strategy.
    Simplified journeys and visuals under tight timelines as scope shifted late in the cycle.
    Post‑launch, averaged 7.8M in‑home and 17M out‑of‑home boosted sessions per day.

  • Smartphone screen displaying Xfinity Mobile promotional content about a free 30-day trial, with an illustration of a woman using a phone, and pop-up notifications about trial ending and free data offer.

    Xfinity Mobile Trial

    UX LEAD

    Optimized an existing trial flow using behavioral learnings and metrics.
    Clarified value and reduced friction while aligning with in‑ and out‑of‑app messaging.
    Helped sustain a 20% conversion rate within the first 15 days of a 30‑day trial.

  • A circular infographic with multiple purple icons representing different technology and communication applications connected in tiers on a light gray background.

    App Strategy & Alignment

    UX SME & LIAISON

    Only non‑exec at strategy meetings, analyzing customer communication patterns across the app ecosystem.
    Identified visual and messaging inconsistencies in existing materials and user journeys.
    Shaped executive discussions on reframing communication to align with our unified app vision for the future.