Brain Health Coach
A startup focused on using practical neuroscience to heal and grow your brain.
Role
Brand Identity Designer & Consultant
Project
Startup branding
Duration
~6 months
Project outline
Over a six-month period, I conducted in-depth interviews to pinpoint critical user needs and establish precise use cases, which informed the initial design strategy. Based on this feedback, I created digital mockups and prototypes, iterating swiftly to define the brand identity, including the logo, icons, color palette, typography, and information architecture. I also provided strategic counsel to the CEO on marketing, campaign strategies, and overall business planning.
The brand launch successfully garnered positive impressions and attracted new customers interested in leveraging neuroscience to enhance brain health.
The Trackers
I delivered two key elements to the client: the Brainboosting Checklist and the Symptom Tracker. Both resources are available for download on the company's website.
Visual System
I developed an outline that includes essential brand and visual language elements, such as the brand logo, iconography, color specifications, and typography guidelines.
Brand book
After finalizing the visual elements, I developed a comprehensive brand book for the client to facilitate consistent application of the new brand language across all marketing platforms. The brand book is designed to guide employees in adhering to these standards. Below is a preview of the guidelines included.
Website
An additional component of this project involved the development of a dedicated website. This platform serves as a central hub for users to access specialized brain health resources, including tracker PDFs, personalized coaching, and daily articles and updates from the neuroscience field.
Mobile
Home screen overview, where customers can initiate their neuroscience journey.
